MAMO Restaurant Postcards

Challenge

The goal of this project was to create a set of postcards for MAMO Restaurant that will be used in various ways: given to customers with their checks, included in email campaigns, and as memorabilia for customers to take home. MAMO is an Italian restaurant that has created a unique dining experience with a touch of cinematic nostalgia. It is located originally in New York City, with a new location in Miami that recently opened as well.

Process

Throughout the restaurant there are French and Italian movie posters on the walls. To the right was an original postcard already designed for MAMO as well as one of the movie posters in the restaurant. The postcards I designed were inspired by these visuals. I carried over design elements like colors and text style to the new postcards so that they look cohesive.

Results

The design on the left presents MAMO sitting in the directors chair (Mike Mamo being the owner), with two reviews of the restaurant from popular magazines, just as a movie would be critiqued. The design on the right presents one of the restaurants main dishes, Cacio & Pepe, playing off the phrase “A modern twist on Italian Nostalgia” just as one would twirl their pasta. With the headline “Experience a night at MAMO with pasta, of course.”