Book Club Posters

Challenge

The objective of this project was to create posters promoting four non-fiction books for a book club, each featuring a summary and a reading schedule. We were guided by four distinct imagery and type relationships: separation, fusion, fragmentation, and inversion.

Process

The first poster displayed is for the book “Talking to Strangers” by Malcolm Gladwell. This poster embodies fragmentation. In this relationship the image (the caution tape) and the text (strangers) begin to interrupt each other.

The second poster displayed is for the book “Camera Lucida” by Roland Barthes. This poster employs separation, specifically layering, where the text is superimposed on the image. The two elements, imagery and text, remain separate from each other.

The third poster displayed is for the book “Blink” by Malcolm Gladwell. This poster illustrates fusion, a cause and effect relationship, where the imagery and text begin sharing the same space. In this instance it is a shared surface/texture.

The last poster displayed is for the book “The Compound Effect” by Darren Hardy. This poster uses inversion, a relationship where the two aspects begin to trade place, the text is the image. The title is formed by scrabble like pieces that act as both text and image.